Well Squonk, I'm afraid your colleague at work is mistaken, or else has never driven a modern Skoda. I've owned many cars over the years, from a knackered old Mazda 323 to a "premium" BMW 525 and have only recently bought a Skoda Octavia because I finally saw the light about badge snobbery.
The Octavia is essentially a VW Golf (not a Passat as some think) except better put together, bigger, better equipped and much more reliable. Its also bettter to drive (see any motoring magazine review) and cheaper to run.
Of course their is the added element of self satisfaction at not having swallowed the high priced marketing of the "premium" brands.
My apologies to your colleague in case he was actually making an informed observation and in fact had a bad ownership experience with a Skoda.
I'll just climb down from my high horse now!