AIB Life Hub ad?

Is this an ad or a news piece?

“The bank has launched its first fully digital investment advice tool for customers via the AIB life hub on the bank’s mobile app.

The new service allows customers to access investment guidance and products in a way that is convenient for them.

The new service will offer access to regulated investment advice and appropriate products while ensuring customers are offered guidance on making investments that are suitable for their risk appetite or needs, according to AIB.”

Yes it's an ad, and the "hub" is just a link to their website.

Looking into it, it's just a load of short articles (and a very bad pension calculator) all designed to push you into calling one of their 'advisors'

@Fortune how can you tell? I'm not arguing, genuinely curious. I though ads had to be flagged as such (e.g. with a "sponsored article" disclaimer).

gaelic_oc said:

how can you tell?

Click to expand...

The article has been written from a press release. It's using some survey paid for AIB as an excuse to publicise their new website. There's probably enough information about the survey on the article for it not to be an ad, and AIB likely didn't pay the Indo to run it, but the whole purpose of it is to draw attention to their new online sales funnel.

The same article appeared on the Business Post and RTE website.