Idea for Cafe Wine Bar
- Thread starter lola1979
- Start date
hi lola
since you have a wine bar, you are kind of resticted, but if you are based in a city your market is quite varied.
an area you can look into is making your own house wine, catering for opening funtions for different businesses.
putting yourself across to the right market is essentially important.
funny
since you have a wine bar, you are kind of resticted, but if you are based in a city your market is quite varied.
an area you can look into is making your own house wine, catering for opening funtions for different businesses.
putting yourself across to the right market is essentially important.
funny
there is a tapas bar that has opened a while back in Killorglin in kerry and it has been very popular it mixes the wine bar idea and tapas bar quite well they also do musical evenings like spanish guitar and others like that . They have cover charge for the music and you get a reduced rate if you take a table earlier and have food and wine. If this can work in a small town it should go ok in a bigger place. You could also do themed evenings an itailin night spanish night south american etc
for marketing ideas,
you just really have to get out there, put your business out there, make sure its known
also find out what your local customers want, what they would find interesting. then in terms of passing trade: a traditional local community goes down well! visiters wont be impressed if your regulars aren't.
dont do poetry readings if it won't be a big hit!
do charity events, an exibite on wine from around the world, not many irish i know can tell the diff between wine other than if its red or white.
with the fine weather, use the most of outdoor places as you can.
the longer you think about it the more you will achive your goal and get to the standard you wish to achive
you just really have to get out there, put your business out there, make sure its known
also find out what your local customers want, what they would find interesting. then in terms of passing trade: a traditional local community goes down well! visiters wont be impressed if your regulars aren't.
dont do poetry readings if it won't be a big hit!
do charity events, an exibite on wine from around the world, not many irish i know can tell the diff between wine other than if its red or white.
with the fine weather, use the most of outdoor places as you can.
the longer you think about it the more you will achive your goal and get to the standard you wish to achive
sam-online
Registered User
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- 15
Important to get the Tapas right, you need small and inexpensive dishes that are very quick and easy to make, you should encourage people to get used to ordering lots of small dishes (deals for orders of 10 or 20 mixed dishes) All the Tapas bars i have been to in Ireland are 2 expensive per dish and take way to long to make it enjoyable. Have you been to good Tapas bars in Spain? - If not take a trip over for the weekend and do lots of tapa places, steal the menu's idea and serving methods from the pros
I'm sorry to be pedantic, but there are just so many misused apostrophes in the last post I have to comment.
It's "tapas", not "tapa's".
Similarly, it's "ideas", not "idea's".
Also, it's "pros", not "pro's".
I agree that tapas are too expensive in Ireland.
It's "tapas", not "tapa's".
Similarly, it's "ideas", not "idea's".
Also, it's "pros", not "pro's".
I agree that tapas are too expensive in Ireland.
)ubiquitous
Registered User
- Messages
- 3,782
Biggest obstacle to providing food in bars is health board regulations, including need for dedicated kitchens/preparation area etc
Hi Lola,
Here are some ideas for you on how you could go about marketing your wine bar:
1. Regular events like you mention are a good idea but to get the most out of them you need a way of capturing details of customers that visit you so you can get in touch easily with them to let them know about future events. I would suggest that you start building a list of customers who want to be notified about these kind of events. The easiest way would be to capture the mobile phone number of all those interested and that way you could send out a text message with special offers or to notify them of special events. This needs to be managed properly so you don't fall foul of the data protection commissioner.
2. Set up some joint ventures with other local businesses that are non competing but which have the same target market. For example you might do a deal with a local bookshop to have them hand out vouchers for a free tapas to all people spending over a certain amount. This will help drive new business to your store and be something of value the bookstore could give to their clients - a win win situation for both of you.
3. Consider doing a deal with a local charity to help them with fundraising, perhaps you could let them use your venue for free to host a charity quiz night, where the entrance fee for the quiz goes to charity, you benefit by selling drinks. The charity would use its contacts to promote the night.
PM me if you'd like help implementing any of these ideas
Matt
Small Business Marketing in Ireland
Here are some ideas for you on how you could go about marketing your wine bar:
1. Regular events like you mention are a good idea but to get the most out of them you need a way of capturing details of customers that visit you so you can get in touch easily with them to let them know about future events. I would suggest that you start building a list of customers who want to be notified about these kind of events. The easiest way would be to capture the mobile phone number of all those interested and that way you could send out a text message with special offers or to notify them of special events. This needs to be managed properly so you don't fall foul of the data protection commissioner.
2. Set up some joint ventures with other local businesses that are non competing but which have the same target market. For example you might do a deal with a local bookshop to have them hand out vouchers for a free tapas to all people spending over a certain amount. This will help drive new business to your store and be something of value the bookstore could give to their clients - a win win situation for both of you.
3. Consider doing a deal with a local charity to help them with fundraising, perhaps you could let them use your venue for free to host a charity quiz night, where the entrance fee for the quiz goes to charity, you benefit by selling drinks. The charity would use its contacts to promote the night.
PM me if you'd like help implementing any of these ideas
Matt
Small Business Marketing in Ireland